UKG Bryte Launch

As one of the Associate Creative Directors on the project, I was integral to the launch of UKG’s generative AI brand, transforming a simple naming request into a full-scale campaign. I designed the web experience and art-directed the interactive demo, ensuring a cohesive visual brand expansion. Additionally, I created the storyboards and served as creative director for the launch video. My work helped establish UKG Bryte as the most people-centric AI in the HCM space, setting a new standard for AI-driven workplace solutions.

Launch Video

Landing Page